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I’ve been selling real estate, personally or in a professional level... It seems all my life. 

From a 30 unit+ apartment building that was owned by me long time ago, aptly named “Spanish Trace Apartments” to million dollar properties in Potomac MD and $12,000 listings in Baltimore.

I had a number of successes plus my share of failures.

Nothing could prepare me for the collapse in real estate around 2005/2007.

A number of my dear clients were calling me for help to sell their homes because they could no longer afford them.

Short sales were the normal in those days and it was my duty to help them.

I became a sort of the go to guy when it comes to short sales as some months we were carrying and negotiating upwards of 40+ listings at any given time. 

We lost some, we sold some, but my most memorable was a dear client of mine that reflects the desperation my clients suffered during these hard times.

It all started with a single phone call...

What Your Real Estate Agent is

This comprehensive guide covers the 100 most important factors that will help you see your home as a product and not as a home. It will even help you decide whether or not to sell. 

Choosing a REALTOR® or selling yourself...you must read the "100 Harsh Truths About Selling Your House"  

WHAT’S

Chapter 1

"They're  Afraid To Tell You"

The sale of your home isn’t quite as simple as sticking up a ‘for sale’ sign and waiting for the buyers to come to you... your challenge as a seller comes from: 

• Is your real estate agent telling you the truth?

• What you want to hear VS. what you need to hear

• Sometimes candor & honesty is what you really need.

Chapter 2

"100 Harsh Truths"

The first step in the home selling process is making the decision to sell. This is a very emotional decision for some people, and as such, you must be fully prepared.

• You are selling a lifestyle...not a house

• When to sell and when to fold? 

• Your neighbor - friend of foe? 

What about

Things you must do...

... or ignore it and

risk losing thousands of dollars at the closing table

• Your fence is a tattletale...

• Rotted Wood - Rotten Results

• “If Smells . . . It Won’t Sell”

Consider this. . . 

Should you upgrade the kitchen?

The heart of every house is the kitchen. Any appearances of discomfort found by buyers will cost you thousands of dollars.

• Easy fix- Cabinets

• To granite or not? 

• Should  you change to new appliances? 

What?????

Do This or Lose Mucho Dinero 

You want buyers to focus on how awesome your house is,

• Remove the Dead Deer Head from the Wall Please 

• Confederate flag around? Chasing buyers Away 

• Stage your refrigerator? what????? ("si señor")

WHAT

I love his analogy of selling a crisp $100 bill for $110. Fernando's down to earth candor will help many people see reality before they lose money when selling their homes.

CHRISTINA ACOSTA

I've rave about Fernando to everybody , 

I was really worry selling my house. The second I hired Fernando, I knew everything will be good.

watch video review here

CAROLYN LAPITSKY

I appreciate you as a visitor and happy to be crossing paths with you today. I invite you to watch my reviews and see the many people we've helped  raving about their results when selling their homes using my services. --- watch video review here

FERNANDO HERBOSO

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    YOUR COPY NOW

PEOPLE SAY

INSIDE